What primarily motivates employees according to Herzberg's motivating factors?

Herzberg's theory of motivation, also known as the two-factor theory, identifies two distinct categories of factors that can influence employee satisfaction and motivation: hygiene factors and motivating factors. According to this theory, motivating factors are those that truly lead to higher levels of motivation and satisfaction in the workplace.

The need for achievement and recognition clearly aligns with these motivating factors. Employees are motivated when they feel a sense of accomplishment in their work and when they receive recognition for their efforts and contributions. This drive for achievement propels individuals to take initiative, seek out challenges, and strive for excellence in their tasks. Recognition serves as validation of their capabilities, reinforcing their intrinsic motivation.

On the other hand, job security and stability, company policies and practices, and cooperation among coworkers are generally categorized as hygiene factors. While these factors can prevent dissatisfaction, they do not significantly enhance motivation in the same way that achievement and recognition do. Simply put, hygiene factors are associated with the basic need for a satisfactory work environment, but it is the motivating factors that inspire individuals to perform better and engage more deeply in their roles.